Live visitors
A real-time board of who is on the site this second (page, source, device and intent) updating without a refresh.
Real-timeno refresh
Per-visitoridentity
📊 AI Analytics · live + read for you
Analytics that read themselves.
Real-time who-is-on-your-site, where they came from, what they read and when they convert. OpsIQ identifies logged-in customers automatically, scores leads by intent, auto-detects funnels with zero tagging, ties conversions to dollars, then the AI writes the brief your team should act on this week.
Sub-second event ingestionAuto-identified customersAI-written weekly digestNo pageview sampling
327 active right now
AI: organic ▲ 22% this week
Live
< 1sevent ingestion to dashboard
3 funnelsauto-detected, zero tagging
100%conversions tied to a journey
WeeklyAI digest, written for you
Analytics Hub · live
See who is on your site, right now.
The Analytics Hub opens on a real-time pulse: active visitors, the page they are on, logged-in vs anonymous, and a rising trend of daily visits. Date presets (Today · 7D · 30D · 90D · Custom) and one-click CSV export sit at the top of every tab.
Five tabsSupport · Chat · AI · Visitors · Agents, each with its own KPI strip and charts.
Native canvas chartsNo Chart.js bloat, no render-blocking; fast even on a 3G phone.
Per-workspace scopeThe active site or group in the switcher drives every number on screen.
New visitor · Lagos
Goal hit · +£178.14
Funnel · step 3 of 4
Live
📡 Under the hood
One beacon. Six analytics surfaces.
The same lightweight tracker that powers your chat widget streams every pageview, identity and conversion into a connected set of dashboards, then the AI reads them for you. Here is what each surface actually shows.
Traffic sources
Channels, campaigns and referrers resolved automatically, so you see which sources actually bring people who convert.
AutoUTM parse
By valuenot clicks
Intent funnels
Who tried, who finished and who walked away: funnels build themselves from page flow, with zero tag-manager setup.
Zerointegration
Drop-offpinpointed
Conversion goals
Tie any event to a dollar figure automatically, then watch revenue attribution flow back to the source that earned it.
Event→$automatic
ROIper source
Geo intelligence
Where your audience really is: IP-resolved country, region and city, mapped against conversions, not just sessions.
IP-resolvedcity level
GeoIP2built in
AI insights
The findings, written for you: anomalies, wins and risks auto-surfaced in plain English across every surface above.
Plain-Englishfindings
Autosurfaced
🧱 Custom Dashboards · builder
Build the view your team actually needs.
A drag-and-resize widget canvas with a dashboard sidebar. Pick metrics, arrange the grid, set the date preset, then save and share with your team or export to PDF. Everyone gets the board that matches their job, independent of every other view.
BuilderDrag & drop
OutputSave · share · PDF
Pick widgets
Drag KPIs, line, bar and text widgets (sized one to four columns wide) onto a clean four-column grid.
Arrange & date
Resize and reposition, then set an independent Today / 7D / 30D / 90D preset for that board alone.
Save & share
Name multiple boards per admin, share with the team or keep private, and export any one to a clean PDF.
Conversions, attributed
Every dollar tied to a journey.
When invoice.paid fires from your billing system, OpsIQ links it back to the visitor session that led there: which page, which chat, which campaign created the sale. Logged-in customers are recognised everywhere: sign in to your portal once and every later pageview carries their identity, so the dashboard's Logged-in count fills, tickets link to the right record, and the chat AI greets them by name. Anonymous-to-identified is stitched across the transition; renewals are told apart from new purchases automatically.
Cross-platform sources: WHMCS · Stripe · Paystack · Shopify · custom all attribute back.
Five attribution models: Last, First, Linear, Time-decay or U-shaped, with a 1–3650 day window.
Identity propagation: logged-in detection, per-customer journey, returning flag, anon → identified.
£17,947.82attributed this month
multi-touchnot just last-click
Multi-touchfive attribution models
Auto-identifiedlogged-in customers
Renewal-awarerenewal vs new purchase
Test · automate · watch
Decisions, on autopilot.
Beyond the dashboards: ship the version that wins with statistically honest A/B tests, get the numbers before the standup with scheduled reports, and keep a watchdog on the AI that answers for you.
Experiments · statistically honest
Ship the version that actually wins.
Run two-variant A/B tests or multi-variant experiments straight from the analytics hub. Each visitor is bucketed once and stays in their variant for life, traffic splits the way you weight it, and OpsIQ runs the z-test for you, declaring a winner only when the lift is statistically significant at 95%.
- Sticky assignment. A visitor sees the same variant every visit, so your data is clean.
- Weighted splits. Send 90/10 or 50/50, measured against the conversion goal you pick.
- Automatic winner. The z-test reports p-value, z-score and lift, then declares the winner.
Testing
Scheduled reports · hands-off
The numbers arrive before the standup.
Set a report once (pick the metrics, the cadence and the recipients) and OpsIQ emails it daily, weekly or monthly with a CSV attached. Pause and resume any report without deleting it, or hit send-now when someone needs it early. Add the weekly AI digest and the brief writes itself.
- Daily · weekly · monthly email + CSV with the exact metric set you choose.
- Pause, resume, send-now. Full control without recreating the schedule.
- Weekly AI summary email: trends, risks, hot leads and opportunities in plain English.
Sending
AI quality · the watchdog tab
Keep an eye on the AI that answers for you.
The AI tab tracks how well your assistant is actually doing: average confidence, the share of low-confidence answers, thumbs-up/down feedback and the deflection rate: how many conversations the AI resolved without a human. When quality dips, the Smart Alerts and anomaly engine flag it before your customers do.
- Confidence & deflection. See how often the AI resolved a chat with no human needed.
- Low-confidence rate & thumbs feedback surface answers worth reviewing or retraining.
- Anomaly detection watches 14 days of stats and the AI explains every spike and dip.
Live
🔥 Built for action, not vanity
Numbers the team will actually use.
Real-time pulse
Active visitors, current page and live counters that tick as people arrive, no refresh needed.
Lead scoring
Composite 0-100 intent per visitor from pricing visits, /demo views, chat and return cadence, anonymous or identified.
AI weekly summary
A plain-English digest: what trended up, what is at risk, where the opportunity is, written from your numbers.
⚖️ Compare
How it differs from GA4 & Mixpanel.
GA4 and Mixpanel are excellent product-analytics tools. OpsIQ is not trying to replace deep funnel exploration. It adds the ops-aware, AI-read, privacy-respecting layer they don't, and it lives inside the platform that already runs your chat, tickets and CRM.
| What matters | GA4 / Mixpanel | OpsIQ Analytics |
|---|---|---|
| Web & product event analytics | Excellent, deep | Yes, focused on action |
| Identifies your logged-in customers | Needs a user-ID setup | Automatic from the widget |
| AI writes the findings for you | Charts only; you interpret | Auto-surfaced briefs & weekly digest |
| Ops-aware (tickets, chat, agents) | Not its job | Built into the same hub |
| Intent funnels with zero tagging | Manual event plan | Auto-detected signup/login/purchase |
| Conversion → revenue attribution | Config + export | Goals tie events to dollars |
| Part of one platform | Separate product | Chat · CRM · tickets · promos |
| Consent-aware capture | Add tag manager + CMP | Decline = capture stops at source |
| Data sampling on big traffic | Sampled on free tier | No pageview sampling |
Product names belong to their owners and are used only for fair comparison. Run OpsIQ alongside GA4 or Mixpanel; many teams do.
Full feature list
Everything in AI Analytics.
Every capability, grouped. ★ marks a stand-out.
| Feature | What it does |
|---|---|
| Live monitoring | |
| Real-Time Visitor Pulse ★ | Active visitors now, current page, logged-in vs anonymous, sub-second. |
| Five-Tab Analytics Hub NEW | Support, Chat, AI, Visitors and Agents: every KPI strip and chart in one place. |
| Native Canvas Charts ★ | Zero-dependency HTML5 canvas rendering, fast even on a 3G phone. |
| Section dashboards | |
| Support Metrics Dashboard NEW | Tickets, first-response time, resolution, FCR, SLA and trend charts. |
| Chat Metrics Dashboard NEW | Chats started, AI-resolved, escalated, CSAT and engagement charts. |
| AI Quality Metrics ★ NEW | Confidence, low-confidence rate, feedback and deflection, to watch AI quality. |
| Visitor Traffic Analytics NEW | Uniques, sessions, pageviews, bounce and session replays. |
| Agent Performance Leaderboard NEW | Ticket count, first-response time, CSAT and chat replies per agent. |
| AI intelligence | |
| AI Insights Hub ★ | Industry-framed findings, trends, anomalies, leads and risks, written for you. |
| Smart Alerts ★ | AI scans the last 24h and flags anomalies with a recommended action. |
| Daily Brief / Morning Summary ★ | A daily plain-English digest of what changed across your operation. |
| Lead Scoring Engine ★ | 0-100 intent from pricing visits, demo views, chat and return cadence. |
| AI Lead Scoring Lookup ★ NEW | Enter an IP and get a score, behaviour and the recommended next action. |
| Anomaly Detection Engine ★ | 14-day statistical baseline; the AI explains every spike and dip. |
| Page Insights Analysis ★ NEW | Per-page engagement, drop-off and AI recommendations. |
| AI Analytics Chat ★ NEW | Ask your data questions in plain English and get answers. |
| Full 30-Day AI Analysis Report ★ NEW | Whole-operation report with a scorecard and recommendations. |
| AI Insight History NEW | Saved insight threads you can clear, refresh or revisit over time. |
| Auto-Monthly AI Reports ★ NEW | A monthly AI report generated automatically and saved to history. |
| AI configuration | |
| Bring-Your-Own-Model (BYOM) ★ | Anthropic, OpenAI, Gemini, Grok, or use managed AI. |
| Industry-Aware AI Context ★ | Every brief is framed by your industry, not generic web stats. |
| Configurable AI Model & Tokens NEW | Model, tier, max tokens, mode and budgets, to fine-tune the AI. |
| Custom dashboards | |
| Custom Dashboards Builder ★ NEW | Drag-and-resize widget canvas on a four-column grid. |
| Dashboard Persistence NEW | Save, name and recall multiple dashboards per admin. |
| Dashboard Sharing NEW | Shared vs private: give the team the board that fits their job. |
| Dashboard PDF Export NEW | Print any dashboard to a clean PDF. |
| Per-Dashboard Date Range NEW | Independent Today / 7D / 30D / 90D presets per board. |
| Widget Type Flexibility NEW | Tiles, line, bar and text widgets sized one to four columns wide. |
| Intent funnels | |
| Auto-Detected Signup Journey ★ NEW | visited → submitted → succeeded / failed / abandoned, zero tagging. |
| Auto-Detected Login Journey ★ NEW | attempted → succeeded / failed / abandoned, no event plan. |
| Auto-Detected Purchase Journey ★ NEW | view → cart → checkout → purchase when Commerce is on. |
| Funnel Drop-Off Analysis NEW | Waterfall conversion percentage at every stage. |
| Funnel Filtering by Journey Type NEW | Filter by All / Signup / Login / Purchase plus outcome status. |
| Funnel Search by IP / Email / Item NEW | Real-time row search across sessions. |
| Funnel Session Details NEW | Timestamp, type, status, identity, item and session for each row. |
| Conversion goals | |
| Conversion Goals Builder ★ NEW | Map any event to a conversion with a fixed or payload value. |
| Conversion Goal Presets NEW | Pre-built Stripe, demo, newsletter and subscription templates. |
| Attribution Models ★ NEW | Last, First, Linear, Time-decay or U-shaped: five models per goal. |
| Conversion Attribution Window NEW | Configurable 1-3650 day lookback. |
| Conversion Goal Priority & Filtering NEW | Priority ordering plus a linked-customer-only flag. |
| Conversion Goal Dashboard NEW | Fires, revenue, last-fired and status for every goal. |
| Experiments & testing | |
| A/B Experiments Engine ★ NEW | Multi-variant experiments, bucketed by variant, measured against a goal. |
| Experiment Sticky Assignment NEW | A visitor stays in their variant for the experiment's lifetime. |
| Weighted Variant Distribution NEW | Define the weight per variant to control the traffic split. |
| A/B Tests (Two-Variant) ★ NEW | Control plus variant with an automatic z-test at 95%. |
| Z-Test Statistical Significance ★ NEW | p-value and z-score; declares the winner and shows the lift. |
| Recent Lead IPs Quick-Pick NEW | Quick-pick recent lead IPs for instant scoring. |
| Reporting & automation | |
| Scheduled Reports ★ NEW | Daily, weekly or monthly email plus CSV with your chosen metric set. |
| Report Pause / Resume NEW | Toggle a report off and on without deleting it. |
| Send Report Manually NEW | Trigger any report on demand. |
| Weekly AI Summary Email ★ | An AI digest of trends, risks, leads and opportunities by email. |
| CSV Export on Every Section | Export each section, or all of them, to CSV for any date range. |
| Geographic analytics | |
| IP Resolution ★ | Country, city, ISP and timezone per visitor via GeoIP2. |
| Top Countries Ranking NEW | Ranked by count and share with pulsing location pins. |
| Automatic Currency Localization NEW | Pick the region's currency automatically from geo. |
| New Market Discovery ★ NEW | Traffic from untargeted regions surfaces as opportunity. |
| Identity & authentication | |
| Logged-In Customer Identification ★ | The beacon links pageviews to the customer on sign-in. |
| Anonymous-to-Identified Conversion ★ | The session is linked across the anon → identified transition. |
| Per-Customer Journey Timeline NEW | A chronological history of actions per customer. |
| Sessions, attribution & privacy | |
| Session Replay Integration NEW | Replayable visitor sessions, counted in the KPI strip. |
| Scroll Depth Tracking NEW | How far each visitor scrolled on every page. |
| Return Visitor Flag NEW | Returning vs new flagged per session. |
| Multi-Touch Revenue Attribution ★ | invoice.paid links back to the originating session. |
| Renewal vs New Purchase Detection NEW | Automatically tells a renewal from a new purchase. |
| UTM & Source Tracking NEW | UTMs and referrer tied to conversions. |
| Privacy & GDPR Compliance ★ | Opt-out stops capture at the source; self-serve export and delete. |
| Lightweight Beacon Tracker ★ | Async, sub-3KB, no render-blocking. |
| No Pageview Sampling ★ | Every pageview is captured, with no sampling on high traffic. |
FAQ
Analytics questions, answered.
Everything teams ask before they connect a site: privacy, performance, identity, funnels and exports.
Yes. Visitors who opt out of non-essential cookies via the consent banner are not tracked beyond essential session functions; capture stops at the source, not just visually. Data export & deletion are self-serve.
No. The beacon is async, <3KB, no render-blocking. Charts are drawn on a native canvas with no Chart.js dependency. We design for 3G phones in low-bandwidth markets.
Yes, many teams do. We don't replicate deep product-analytics exploration; we add the ops-aware, AI-read, revenue-attributed layer they don't, inside the platform that already runs your chat and tickets.
When a customer signs in to your portal, the beacon receives their identity (e.g. user_email) and every later pageview is linked. The dashboard's "Logged-in" count fills automatically and tickets and chat are tied to the right record.
No. Intent Funnels auto-detect signup, login and purchase journeys from the widget: no event taxonomy, no dev ticket. Purchase journeys appear once Commerce is enabled.
It reads your own numbers in your industry mode and writes the brief: what trended up or down, anomalies worth investigating, hot leads and churn risk, plus a weekly digest. Bring your own model or use managed AI.
Yes. The Custom Dashboards builder lets each admin drag, resize and save named boards, share them with the team, or export to PDF. Every analytics tab and report also exports to CSV for any date range.